The Transitional Years And I Atlanta And The Deep South
1965–1975
You could call this book an Atlanta take on the AME critically acclaimed TV series “Mad Men”-except substitute life insurance for advertising. This is a candid reflection of a successful product of the Greek system at any major American university (and his long suffering, family) and a city maturing in a critical period of Atlanta history. Only Frank Briggs could respond to his exasperated bride, who said “How can you understand? I am not the shallow fickle person you married.” His rejoinder: “I married you because you were fickle and shallow. I like you that way.” Unlike Margaret Ann there will be no suffering, and you will enjoy this funny, insightful and at times ribald account of an Atlanta lost in time. This is a tale unfolding during the awakening of the new Atlanta and South that is well worth reading.
Sheffield Hale, Pres. & CEO Atlanta History Center
Rarely has a memoir captured such an important 10-year cycle as the 1965 to 1975 years as lived and savored by a then young Frank Briggs. Never having lived in the strange new world of the Deep South, and fresh from college, he has the inquisitive eyes to notice Atlanta’s differences, and dives in with vigor. With innate people skills, he seems to have been born with the ability to size people up. This gave him a jet-propelled start to his career, spent entirely in Atlanta.He openly shares his early-on challenge to moderate the social life he learned in college. Frank married early during these most critical years after a compressed, tumultuous courtship with his wife, Margaret Ann, a truth speaker, was the impetus to Frank seeing that he could be both an all-star in business and a family man. The sauce to the book is how the world of a civic-minded young white Frank and equally young black community leaders came together in Atlanta’s business world that was “too busy to hate.” Andy Young was an acquaintance, and Maynard Jackson a friend. And there were others.
I highly recommend this book as both highly entertaining, and a meaningful glimpse into what was probably Atlanta, and the South’s greatest transitional 10 years. Charles L (Chuck) Johnston, Educator, Head of Schools, founder of Whitefield Academy
What happens when a young transplant comes to the south in 1965 to start a new job only to find himself in the eye of the storm of political, racial, and social turbulence of the south and the Nation? All he seeks is success, his love, a car, and normality in this era of rapid change. Read on…!
Jack N. Sibley, Attorney, retired Managing Partner, Hawkins Parnell & Young LLP.
